‘The best minds in data, CX, creative, design, and PR’: M&C Saatchi Group announces new partnership
M&C Saatchi Group has teamed up with business management platform, MYOB, to offer “the best minds in data, CX, creative, design, and PR” under the NMBL moniker.
NMBL sees specialists from both companies team up with the aim to “supercharge MYOB’s ambition of bringing the latest in business management innovation to every Australian business”.
NMBL will be comprised of Benjamin Harrison (managing director, Re), Steve Coll (chief creative officer, M&C Saatchi Group), Scott Dettrick (ECD M&C Saatchi), Saynaree Oudomvilay (PR and comms lead, M&C Saatchi Sport & Entertainment), and Bobbie Gersbach (M&C Saatchi Performance).
“MYOB has been a part of Australian and New Zealand business success for 33 years” commented MYOB CMO Dean Chadwick.
“As our business enters a new chapter, through NMBL we are focusing on building the products and solutions people in business across Australian and New Zealand are asking for.
“We’re really excited to be working closely with specialists from the M&C Saatchi Group as NMBL.”
Harrison said: “At M&C Saatchi Group, we are about building bespoke models around the needs of our partners, and ultimately their users. NMBL enables a connected approach from product design to comms, from buttons to billboards.
“MYOB is an iconic Aussie tech brand that’s been helping small businesses for over three decades to do big things. NMBL will help MYOB realise its big ambitions over the next 5 years in Australia and New Zealand.”
Steve Coll joined Mumbrella’s one-on-one podcast series earlier this month, where he discussed the agency’s future and his hopes for the industry.
Listen to the full episode with Coll here.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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