The City of Perth shows it has everything you want for Christmas in first campaign from 303 Mullen Lowe

The City of Perth has aimed to capture the energy of the city over summer to highlight the variety of events, shopping and dining available during Christmas.

The Christmas campaign is the first from 303 Mullen Lowe Perth since it won the strategic marketing, media planning and creative for the City of Perth in October.

At the centre of the campaign is a ‘universe’ formed by the lights and energy. The spherical shape of the universe is broken down into quadrants, representing festivities, dining, free parking and shopping. Different advertisements focus on individual quadrants of the universe or highlight it as a whole.

The four quadrants of the City of Perth ‘universe’ can be identified around the sphere

303 Mullen Lowe head of planning, John Linton, explained: “The success of this campaign boils down to encouraging more suburbanites into the City this Christmas. While the range of what’s on offer is one part of the puzzle, the City’s real trump card is the energy and atmosphere you experience once you’re here.”

Senior writer, Melita Masters, added: “We wanted to create a Christmas campaign that felt inherently Perth. That meant conveying the broad and immersive experience of Christmastime in the City without relying on the usual suspects of red and green and twinkly tinsel.

“From our visual treatment, right down to the music track – featuring local legends Timothy Nelson and the Infidels – we’ve bottled the spirit of Perth into a look and feel that inspires confidence and celebration in the City.”

City of Perth chair commissioner, Andrew Hammond, said: “The City of Perth is proud to ring in the festive season with its biggest Christmas program yet, including spectacular free events inviting everyone to experience the joy of Christmas in the city.

“With brightly lit streets, boundless entertainment and unique shopping and dining experiences, you’ll find all you want for Christmas in the city.”

Todd Baker, joint managing director 303 MullenLowe, said the process of winning the account and creating the campaign was a whirlwind.

“It’s been a whirlwind start to our relationship with the City of Perth team. Together we’ve managed to tackle a tricky brief and create a campaign we’re all really proud of – all within an accelerated timeframe,” Baker said.

Media planning for the account was led by Mediahub. It will be executed across screens, audio, out-of-home, social and direct digital.


Head of Planning – John Linton
Executive Creative Director – Richard Berney
Senior Copywriter – Melita Masters
Senior Art Director – Steve Elston
Media Planning – Kylie Macey / René Migliore
Business Lead – Todd Baker
Business Manager – Eloise Cribb
Producer – Rozanne Fretz
Design / Animation – Andrew Allingham, Madeleine de Pierres

City of Perth
Ben Fitzpatrick – Manager Marketing and Communications
Christine Lim-Abrahrams – Campaigns Coordinator
Lauren Brophy – Senior Campaigns Officer
Sara McCarthy – Campaigns Officer

Production Company: Rhythm Content
Sound: Cue Sound
Director: John McGovarin
Producer: Amber Sims
Producer: Matt Hodgkinson


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