News

The Hallway develops brand identity for Flash, extends Streamotion relationship

Calum Jaspan

October 22, 2021 9:57

Independent agency The Hallway has continued its partnership with Foxtel’s Streamotion, developing both the name and brand identity for the recently launched news streaming service, Flash.

The agency was appointed by Binge, the entertainment SVOD service in 2020 to manage its creative duties.

Flash launched last week, with the service aimed at changing the way that subscribers consume news. The platform offers consumers access to more than 20 global and local providers, including Al Jazeera, BBC World News, Bloomberg TV, CNN International, Fox News Channel and Sky News Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Binge Flash Foxtel Julian Ogrin Simon Lee Streamotion The Hallway

Latest

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

'Zoning in on their strengths': The industry reacts to Seven's upfront

ARN and Seven lead gains on the Unmade Index

Australian Marketing Institute announces new chair and directors

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.