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Royal Botanic Garden highlights science credentials in outdoor campaign

The Royal Botanic Garden Sydney has created a new advertising campaign to position itself as one of Australia’s leading scientific institutions.

Created by Hulsbosch, the agency was tasked with positioning the Royal Botanic Garden Sydney as a brand with strong connections to scientific research to highlight the importance of plants.

Some of the out-of-home executions for The Vital Science campaign

The campaign, ‘The Vital Science’, features out-of-home ads which address sustainability issues and the importance of plants stating “no plants no future”, “no plants no sex”, “no plants no coffee”, “no plants no life” and “no plants no avocado”.

Jaid Hulsbosch, director of Hulsbosch, said in a statement: “It’s the start of a transforming new era for The Gardens – from one as guardian and custodian – to courageous contributors of plant science and the broader conversation about sustaining our quality of life.”

“Hulsbosch has delivered an exceptional brand campaign that helps demystify but also connect people, across many touch points, with the issues of nature today. It gives strength to our position and deliberate voice for the future. It’s a case of brand saving science,” Anthony Dunsford, director of visitor experience at the Royal Botanical Gardens Sydney, added.

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