These are Australia’s ‘most trusted brands’
Dettol, Band-Aid and Cadbury are Australia’s most trusted brands, a new survey by Reader’s Digest Australia has revealed.
According to the 25th Australia’s Most Trusted Brands annual survey, not-for-profit aeromedical organisation, The Royal Flying Doctor Service, is our most trusted charity.
Carried out by market research agency Catalyst, more than 4,000 Australians were surveyed, representing a cross-section of the consumer market. Participants reviewed nearly 70 different categories.
I find this research superfluous as Roy Morgan tracks both trusted and dis-trusted. RM’s method is a far more effective barometer of brand sentiment and attitudes
Bar RFDS not one trusted brand is a service brand.