Tiger Airways has been found guilty of spamming its customers by Australia’s communications watchdog.
The Singapore Airlines-backed carrier has been fined $110,000 by the Australian Communications and Media Authority for failing to unsubscribe customers from marketing emails.
The news comes in the same month that restrictions imposed on the airline were lifted more than a year after its entire fleet was grounded over safety concerns.
The ACMA ruling came after it found that, despite repeated requests from Tiger Airlines’ customers to be removed from its mailing list, and a number of warnings from ACMA, the airline continued to breach its rules on spamming.
ACMA deputy chair Richard Bean said in a statement: “This is one of a number of investigations in which the ACMA has found businesses have allowed faulty unsubscribe facilities to continue, in spite of repeated customer complaints.”
“This action is another reminder to businesses that that they should pay attention to what their customers are saying, test their email unsubscribe facilities regularly, and not simply set and forget them. Tiger has now committed to ensuring its unsubscribe facilities are functional and effective.”
“Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business’s reputation,” he added.