Tinder’s new brand campaign seeks to correct the record on modern dating, says global CMO

Tinder is rolling out its new global brand campaign, ‘It Starts With A Swipe”, to the Australian market, with the help of local agencies Akcelo, Thrive PR, Alley and Amplify.

The timing of the campaign comes down to the fact that Tinder’s perception had “started to get away from the brand”, global chief marketing officer, Melissa Hobley, told Mumbrella.