TorchMedia adds Canberra Light Rail to its transit portfolio

Transit out of home provider TorchMedia has added Canberra Light Rail to its growing portfolio.

The addition gives TorchMedia exclusive advertising rights on the newly launched tram circuit.

The Light Rail was announced as part of Canberra’s Sustainable Transport Plan in 2004 and is one of the largest infrastructure projects ever undertaken in the ACT.

Kirsty Dollisson, managing director of TorchMedia, said the addition would give the company significant scope in the occupational group one demographic, which is the most desirable for brands.

“The addition of Canberra Light Rail to our transit portfolio provides advertisers with unparalleled access to a valuable demographic over indexing in OG1s. Over 63% of Canberra’s population are Managers, Professionals or Administrators and the Out-of-Home advertising options available to reach this target are limited – until now,” said Dollisson.

“The current network connects the Northern Suburbs with Canberra’s CBD, representing a prime opportunity to capture passengers on the daily commute to and from work and while out and about visiting the main entertainment, dining and shopping precinct,”

“We look forward to working with local and national advertisers to bring their campaigns to life across a variety of formats on Australia’s newest transit asset”, said Dollisson.

TorchMedia also has Sydney Trains, Harbour City Ferries, Queensland Rail and Metro Trains Melbourne in its portfolio.


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