Tourism Australia launches news channel in campaign to target youth market

Zoe Samios

October 6, 2017 12:01

Tourism Australia has launched a news channel targeting the youth market as part of a $10m marketing push to entice more backpackers to Australia.

Aussie News Today will be fronted by a trio of well-known Australians – former Wallabies player Nick ‘The Honey Badger’ Cummins, TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – with stories shared on social platforms in key international markets.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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