Tourism Australia’s chief marketing officer reveals Holiday Here This Year campaign success

June 22, 2021 9:39

Tourism Australia’s domestic strategy is to get Australians to travel like international tourists do, by seeing more, doing more, travelling for longer and spending more, according to Tourism Australia’s Regional Tourism Organisation quarterly survey.

And its ‘Holiday Here This Year’ campaign has so far done exactly that, according to chief marketing officer, Susan Coghill, who told Mumbrella it has assisted in the recovery of the domestic tourism industry post the peak of the COVID-19 outbreak.

https://www.youtube.com/watch?v=Lxhm3wDiVrE

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Campaign chief marketing officer Domestic Tourism general manager domestic and New Zealand Holiday Here This Year susan coghill Tourism Australia tourism industry