Traditional media outlets still wield immense power, Isentia research finds

March 31, 2017 9:08

Exclusive news stories still have a major impact on society, brands and politics, despite the pressure placed on journalists working out of shrinking newsrooms and with pressure of rolling deadlines.

Research presented for the first time by Isentia at Mumbrella’s CommsCon revealed that newspapers, television and radio stations continued to wield immense power when it came to breaking news, which could be traditional media platforms’ saving grace in the face of increasing competition and declining revenue.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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