Travel magazine Get Lost to focus on local experiences

Grin’s Get Lost magazine will forge ahead with its next issue, despite the challenges facing both the travel and publishing industries. It will, however, focus the spotlight on local experiences.

The announcement:

The past few months have been devastating for both of our industries – travel and media – but we’re not going to let a virus keep us down. We know there’s nothing better than settling in with a coffee and an inspiring travel story, so get lost is forging ahead with its next issue.

But be prepared for something a little different. For a couple of years now, we’ve been toying with the idea of taking the approach we use on international destinations – finding the cool,
the new, the unique – and turning the spotlight to Australia. And, as it turns out, now’s the time to realise that vision.

In the next issue of get lost, which will be published in the second half of July, we are taking our 15 years of experience encouraging travellers to get out of their comfort zones and applying it a little closer to home. We’re going bush, diving deep and stepping out to bring to our loyal community of 30,000 adventurers the most inspiring Aussie travel experiences of all time.

“It really is the perfect time to bring an Australia-focussed get lost to our readers,” says the magazine’s publisher, Justin Jamieson. “When everything starts to go back to normal, we’ll definitely be travelling locally before getting out our passports again.

“And we know our readers are just like we are: absolutely frothing to get back out there. This issue of get lost will give them all the inspiration they need to discover their own backyards.” It won’t all be local travel, though. There’ll be a special feature exploring some of the countries – New Zealand, the islands of the Pacific, Taiwan, South Korea, parts of Africa – that are likely to be among the first to welcome international visitors again.

To show support for our local industry, we’ll also be creating a classifieds section at the back of the magazine and offering free advertisements for small Australian travel businesses feeling the pinch after the horror summer and lockdown.

As a small business ourselves, we know how tough it’s been,” says Jamieson. “But we also want to give something back to an industry that brings us and many other people so much joy. This is just one of the ways we can do it.”

Source: Grin media release


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