Urban List, Nature and The Lab release The New Wellness for brands

December 20, 2022 10:51

Three of Australia’s voices in culture and research — Urban List, Nature, and The Lab — have released their second Urban Insights report, this time examining contemporary wellness consumer mindsets.

The New Wellness revealed what triggers consumers, across three pillars—physical health, mental wellness and beauty, examining motivations and resistance on a spectrum of enjoyment versus enhancement. The report explored who they are and what motivates them, giving brands and marketers across all sectors the opportunity to become part of the next wellness discussion.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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