Van Heusen seeks digital campaign, gets broad-based ambassador series

September 12, 2016 4:46

Fashion brand Van Heusen emerged with a broad based ambassador, content and community engagement campaign featuring the likes of surfer Mick Fanning, Swans captain Jarrad McVeigh and Entourage founder Jack Delosa after appointing digital agency Isobar to give it fresh ideas about how to approach its business online.

Janine Buckman, Van Heusen’s marketing director, told Mumbrella the brand had to speak to a broad audience and was moving on from the model of using traditional agencies.

“The research that we did initially said that our consumer is very digital and particularly video focused,” Buckman said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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