Tigerlily CEO joins Ecommerce Equation as chief product officer
Tigerlily’s Travis Wright is now the chief product officer of Ecommerce Equation.
The announcement:
Ecommerce Equation (EE), a leading tech-enabled education coaching platform focused on digital marketing strategies and business building, today announces the appointment of Travis Wright as chief product officer. This newly created role will be pivotal as EE continues its rapid growth and development in a sector that is anticipated to grow to $2.7 trillion globally by 2026.
Travis Wright brings a wealth of experience and expertise to EE. With a distinguished career in product development and digital marketing, she has consistently demonstrated exceptional commercial acumen and a strong ability to build successful products and brands. As a founder herself, she has a deep understanding and empathy for the entrepreneurial journey, which aligns perfectly with EE’s mission to support and empower its community of over 2,000 members.
Prior to joining EE, Travis was CEO of Tigerlily for 3 years and was named in the Forbes 30 Under 30 list, and No. 7 in Inside Retails Australia’s Top 50 in People in Ecommerce. She was also founder of Travel by Travis and general manager of Esther & Co. During her tenure there she was recognised in the 2020 Top 50 Small Business Leaders Report.
Founded in 2020, EE teaches and supports ecommerce operators to inhouse digital marketing function within a community environment. The business has experienced exponential growth by leveraging ongoing improvements in tech platforms that allow founders to bypass digital marketing agencies. This growth has necessitated the creation of new roles to help EE accelerate its development to further support its member base. In February this year EE entered into a strategic partnership with Glow Capital Partners, a growth-focused private equity fund that invests in exceptional brands and businesses in Australia and New Zealand.
In this newly created role at EE, Travis will oversee the core functions essential to member success, including continuing to develop best-in-class and proprietary curriculum, managing highly qualified coaching experts, and fostering a dynamic and supportive business community. Her leadership will be crucial in enhancing the overall member experience and ensuring the continued success of EE’s educational offerings.
Ecommerce Equation founder and CEO Jay Wright said: “Travis brings a unique blend of strategic vision, hands-on experience, and empathetic leadership to Ecommerce Equation. Her appointment as Chief Product Officer marks an exciting chapter for our company as we continue to expand and innovate. We are confident that Travis will play a pivotal role in enhancing our members’ success and driving our growth.”
Travis Wright added: “I am thrilled to be joining Ecommerce Equation as their new chief product officer. Jay and his team have built a phenomenal platform for retailers and are driving measurable impact for their members. I am excited to be able to represent the needs of retailers as they continue to scale this incredible proposition and to amplify the impact that I can have personally in the industry by supporting the success of our member base.”
Source: Joy Clark & Associates
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