WeAre8 calls on Australians to ‘get involved’ in latest campaign
WeAre8 has extended its September launch campaign, encouraging Australians to take up the new social media platform that ‘gives back’.
The campaign features a 30 second spot that explains how WeAre8 is addressing the bigger issues and putting money back into the pockets of users while using rhyming narration.
Rolling out across YouTube and free-to-air TV on Channel 9, the spot will also be supported by an out-of-home campaign.
WeAre8’s second major campaign comes several months after the new-age social media platform announced a suite of new features to improve experience and drive users and creators to the app, including a creator fund and ‘friends feed’.
In September, a month after launching, the platform announced five high-profile Australian changemakers who had signed up to join the platform. At the same time, WeAre8 launched its first major above the line campaign in collaboration with Australian singer songwriter Adrian Eagle.
Luke Robinson, WeAre8 CMO said: “The aim of this campaign is to demonstrate how small actions on WeAre8, like watching an ad, can lead to big change in the world. In the case of WeAre8, that means money to charity, to climate solutions to support the planet and straight into the pockets of citizens within our community. It only takes one person to start a movement and a change in our daily digital habits can go a long way.
“Our above the line activity is supported with an online calculator we have developed, where people can calculate the potential impact they could make on WeAre8 if they made it part of their daily repertoire and brought their followers from other social networks with them.”
WeAre8 is a social media app for good, founded by Australian-born and London-based tech entrepreneur Sue Fennessy. The platform operates with an alternative advertising model that gives users a share of the revenue for any advertising they watch on the app, with money earnt able to be kept or paid forward to WeAre8’s charity partners. Locally, the platform is headed up by former Nine Entertainment staffer Lizzie Young.
Credits
Creative: In-House Creative Team at WeAre8
Head of Creative, WeAre8, Ben Whitty
Graphic Designer, WeAre8, George Newton
Audio Engineer – Edwin Montgomery
Thanks for your comments, we appreciate your input.
We are an evolving platform that won’t be for everyone and we haven’t set out to be the next Facebook. But what we do aim to be is a safe place in the social media mix that provides optimistic people concerned about the state of the world with an alternative that isn’t going to keep them hooked on an algorithm, and gives them simple tools to make a difference in the world. (trust me they are out there)
Our content strategy and creator content will continue to evolve and grow as the platform matures. But the one thing we know is already working is that a daily dose of positivity that comes from being able to pay it forward to charity partners and in support of climate solutions, by engaging with a brand on your terms goes a long way to keeping people engaged.
Perhaps trial us every day for a month and see how you feel once you have paid it forward to causes like UNICEF, The Great Barrier Reef and the Starlight Foundation or even treated yourself by cashing out the money you have earned from engaging with brands on your terms. Happy to chat further if you would like to learn more about WeAre8 and our plans, you can reach me on luke@weare8.com.
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Sorry but the app is just boring, for all the good it could do, its just not very entertaining or enjoyable.
Quite telling that they are 137th on the app store for social media; people like drama at the end of the day. Its human nature. Look at reality TV, gossip magazines (in days past), or even office banter.
People might say they just want good vibes, but what people say and what people really want are often different. Surely we know that as marketers.
Best of luck to them…
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