What the lead up to Christmas can tell you about the health of your brand’s marketing efforts
The countdown is on until the fat guy in the red suit comes to town, but it’s too late now to be coming up with a marketing strategy for the festive season, says Spinach’s Ben Wilson.
In case you missed the onslaught of Christmas TVCs and the shocking sight of festive decorations piled high in the aisles of your local supermarket, Christmas is coming.
As I write this, it’s still more than a month away so you might think you’re off the hook but if you’re a marketer and you’re talking about your holiday strategy right now instead of executing it, putting it politely, you’re kind of screwed.
If you’ve heard these words in the last month: “Shit, how do we generate more cut through at Christmas than last year?” then it’s too late for you buddy.
