I Will Survive debuts with just 506,000

Network Ten’s newest reality competition, I Will Survive has struggled on its first episode.

The search for Australia’s next big star of the stage has rated 506,000 – making it the 23rd most watched show of Tuesday, according to preliminary ratings from OzTam.

However, in one sign of hope for the show, its audience rose the entire time it was on air, finishing with 688,000.

I Will Survive

Source: OzTam/ Ten

The result comes less than 24 hours after the network axed its other new competition format Everybody Dance Now after just one week.

In the key advertising demos, I Will Survive show did better. In the 16-39 demos it placed 13th across the night. In the 18-49 it placed 14th and in 25-54 it placed 16th.

Winning the night was second episode of Seven’s The X Factor on 1.526m.

The show was down slightly on Monday’s debut of 1.6m. The show clearly won across all key advertising demos.

In the first real comparison of Nine’s new Big Brother, last night’s show rated 1.017m and 9th for total viewers, down on the show’s second episode last Tuesday, which rated 1.327m.

In the key advertising demos, the show was second in 16-39, third in 18-49 and fourth in 25-54.

Seven won the night convincingly with the top 4 shows and a share of 27.4% a clear 10% ahead of Nine’s 17.4%. ABC1 beat Ten with 12.7% to 12% respectively.

Tuesday’s top 15 shows
1. The X Factor – Seven 1.526m
2. Seven News – Seven 1.374m
3. Today Tonight – Seven 1.189m
4. Winners and Losers – Episode 1 – Seven 1.160m
5. ABC News – ABC 1.137m
6. Nine News – Nine 1.135m
7. A Current Affair – Nine 1.082m
8. Winners and Losers – Episode 2 – Seven 1.069m
9. Big Brother – Nine 1.017m
10. Home and Away – Seven 1.002m
11. Ten News – Ten 0.716m
12. The Big Bang Theory – Nine 0.693m
13. Anger Management – Episode 1 – Nine 0.693m
14. 7:30 – ABC 0.690m
15. NCIS – Ten 0.662m

Tuesday’s channel share
Seven: 27.4%
Nine: 17.4%
ABC1: 12.7%
Ten: 12.0%
SBS1: 5.9%
7TWO: 3.9%
7mate: 3.6%
ABC2: 3.1%
Eleven: 3.1%
GO!: 2.9%
Gem: 2.9%
One: 2.3%
SBS2: 1.3%
ABC3: 0.6%
ABC News 24: 0.7%

I Will Survive trended #1 Australia-wide on Twitter with an overall positive sentiment.


  1. Hold on to your hat !
    22 Aug 12
    9:22 am

  2. What a woeful start to I Will Survive !

    After the extensive promotions, publicity, promos and advertising this will only get worse. Imagine what it will achieve next week given the trial by viewers last night.

    Track record – YTT, Breakfast, Lara Bingle, The Shire, Everybody Dance Now, I will Survive, The Bolt Report………and now I Won’t Survive !!!!

    By the way love the new Super Sunday…I mean Super “Repeat” Sunday schedule.

  3. Jezza
    22 Aug 12
    9:27 am

  4. TEN please put The Shire on at an early time, in an 8 o’clock slot the show was averaging around 800 a far better result,

  5. RatsRepus
    22 Aug 12
    9:34 am

  6. Channel Ten are raising money via releasing music. They have James Warburton relasing a double “A” Side September first. The songs will be “Nobody Dance Now” and “I won’t Survive”.

  7. Bruno
    22 Aug 12
    9:50 am

  8. Do people actually remember how OZ Tam Ratings work? It’s measured on about 3,000 households and they extrapolate the data from that… Total Bullsh!t!

  9. Rob
    22 Aug 12
    10:03 am

  10. I watched the last 15 minutes or so of it and I reckon it’s not bad. Certainly the best thing that aside from Puberty Blues that Ten have delivered in the past couple of months.

  11. Shamma
    22 Aug 12
    10:04 am

  12. It went up from 20:30 as ppl would have tuned in for NCIS.

  13. yup
    22 Aug 12
    10:22 am

  14. Agree with Shamma. Considering no tv shows run to strict format of starting when advertised, Its definitely more likely that people tuned in, expecting NCIS to start.

  15. India
    22 Aug 12
    12:13 pm

  16. It was robbed ratings wise – the show was great.

  17. Rob
    22 Aug 12
    12:19 pm

  18. Hold on to your Hat: Agree with almost everything you say, except re: The Bolt Report, which is consistently outrating its political talk show competitor, the long established Insiders, on ABC.
    The Bolt Report also regularly outdoes Meet the Press, which follows it.

  19. Carl
    22 Aug 12
    1:12 pm

  20. Yep Bruno … and it makes it about 3,000 times more credible than your opinion.

  21. Andrew
    22 Aug 12
    1:50 pm

  22. Ten has promoted this show for weeks as commencing on 22 August ie. tonight. Their own website still states this and hasn’t been updated.

    What effect does the last minute decision to bring forward the first episode by a day have on the potential audience? Do the low ratings reflect solely the quality of the show or the fact that people thought the show started tonight?

  23. Johnston
    22 Aug 12
    2:03 pm

  24. We need to give I Will Survive a little bit of time. I think it has potential to be really good.

  25. Macsmutterings
    22 Aug 12
    2:33 pm

  26. Bugger I really wanted to watch I Will Survive but I thought it started tonight? Did they change the schedule?

  27. MC
    22 Aug 12
    3:06 pm

  28. Not sure what value “I Will Survive trended #1 Australia-wide on Twitter with an overall positive sentiment” adds?

    I saw Surly (a fish from Big Brother) trending Worldwide last night, and the names of a few Xfactor fola Aus-wide also.

    Another fail by Ten was that pre-show ads had start time of 7pm! (Check ad in this week’s TV Week)

  29. Georgie
    22 Aug 12
    3:09 pm

  30. cba- you have been quiet lately. GO SEVEN!!! x factor will blitz the ratings and will get bigger as the show rolls along! cant wait for tonights auditions. pity the footy is not rating as well as it should.

  31. Hoin
    22 Aug 12
    3:20 pm

  32. The Bolt Report is the only good thing about Network Ten. Perhaps they should dump all the other shows, expand Bolt-style reporting and comment and turn Ten into an Aussie version of Fox News.

  33. Cynic
    22 Aug 12
    4:17 pm

  34. Looks like Lachlan’s time as acting CEO of Ten (when all of these programming decisions must surely have been made) went really well!

  35. Get Real
    22 Aug 12
    4:53 pm

  36. Read Burrowes’ comments on taking risks. He’s spot on! (and I often disagree with his pieces). Seems to be the Australian way to discourage taking risks….failure is frowned upon here (rather than being seen as a necessary part of the process) and hence we lack innovation.

    Tough time for TEN and I empathise with Mott, Warburton et al but they will come good eventually. The beat up TEN bandwagon is amazing and not really good for anyone in this industry.

    The sad part about all of this is what does actually appeal to the masses according to Oztam or perhaps I’ve just lost touch in my old age.

  37. cba
    22 Aug 12
    8:00 pm

  38. Compare X-Factor to The Voice and it’s a failure. Typical 7 rubbish production.The Voice has set the standard for this type of show . The ratings will fall just as AGT’s did and hopefully neither will return next year.

  39. Going for...
    22 Aug 12
    10:17 pm

  40. 10 going for the pink dollar…. That is all. Load of rubbish.