Medibank shifts ad account from Patts to Whybins

Mediabank has moved its advertising business to Whybin\TBWA Melbourne after a pitch that involved incumbent GPY&R Melbourne, Mumbrella can reveal.

The pitch kicked off in November last year as part of a “best practice review of suppliers”.

Patts Melbourne’s newly promoted MD Steve Doherty confirmed the news. He told Mumbrella: “Unfortunately, we didn’t win the pitch, but life goes on. We wish the client well.”


  1. Sydney
    21 May 12
    1:34 pm

  2. Well done Melbs!!!!

  3. Oscar
    21 May 12
    2:30 pm

  4. Rough day for Patts losing both Arnotts and Medibank…

  5. Hembo
    21 May 12
    2:40 pm

  6. Whybins are on a roll