Samsung drops other agencies in favour of a consolidated account with CHE Proximity
Clemenger Group has won a consolidated account for Samsung, including its media and creative.
CHE Proximity will be handling the account on behalf of the Clemenger Group, with the remit also encompassing platform, data, customer experience and social.
Samsung has consolidated its accounts with Clemenger Group
Mumbrella understands the media account is worth between $60 and $70 million.
In November, Mumbrella revealed that the media and creative accounts were out to pitch, with the Clemenger Group, M&C Saatchi and Bohemia, and the incumbent Publicis Groupe all competing for the account.
Samsung’s creative account was previously serviced by Publicis’ Leo Burnett, in a long-standing relationship. The media account was held by Starcom.
We Are Social has also held a place on the global roster for Samsung, however, Mumbrella understands that the agency’s local remit will cease with the appointment of the Clemenger Group.
Samsung’s public relations account will remain with Edelman.
In early 2019, CHE Proximity won the digital account for Samsung. Mumbrella understands the expansion of the agency’s remit will require the recruitment of an additional 70 people.
Mumbrella has contacted Clemenger Group, Samsung, We Are Social, Leo Burnett and Starcom for comment.
The appointment follows a successful 2019 for CHE Proximity, winning the creative account for IKEA and the consolidated account for Flybuys in August, joining the creative roster for eBay in June. The agency also won the creative accounts for Natural Gas and Aussie Home Loans.
Power of Done!
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So CHE do media now? Are they just eating everything like a hungry hungry hippo?
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They have in Melb since BS took over..
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They’ve had a media offering since well before BS.
Well over 25 people back in 2016.
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Can confirm they’ve been doing media since 2003, not sure about earlier.
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Hurrah! Congratulations CHEP.
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They are considering a name change to SHEP
ZING!
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This is WAY beyond CHEP’s media capability. I hear OMD did all the media for the pitch!. Stay tuned, it’ll go up again. I give it 12 months.
No amount of pretty pictures will make up for lack of media knowledge in the long term.
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