Snowtown’s Kurzel directs carsales’ homage to the Aussie automobile

Snowtown director Justin Kurzel has directed a new campaign for aiming to capture the Australian love affair with cars.

The ad was developed in-house, with production company Revolver producing the ad and Carat handling media. The campaign, backed with outdoor, digital and digital, goes to air on Sunday.   

The chief marketing officer for, Vladka Kazda said, “We wanted to explore the fact that from the moment we buy them, our cars become more than just something we drive. They become an extension of our lives. We think our new campaign demonstrates that perfectly.”


  • Chief Marketing Officer Vladka Kazda
  • Marketing Manager Fiona Driver
  • Creative Director James Reilley
  • Writers James Reilley & Doug Bray
  • Producer Beaver
  • Production Company Revolver
  • Director Justin Kurzel
  • Producer Caroline Barry
  • DOP Danny Ruhlmann
  • Post Production The Refinery
  • Editor Peter Sciberras – The Butchery
  • Grade Vincent Taylor
  • Flame Artist Eugene Richards – The Refinery
  • Sound Facility Front of House
  • Engineer Phil Kenihan
  • Composer Jed Kurzel
  • Media Carat


  1. Robert Stock
    18 May 12
    1:43 pm

  2. Gotta love a spot with a fart joke.

  3. Luke
    18 May 12
    1:58 pm

  4. And over here we are about to release the first production via Fuel Tank TV, a local production team that has focused on exploring Australian Automotive culture

    The Fuel Tank TV Annual to be released in June 2012 is a collectable DVD release of all the re-edited Fuel Tank TV films , including unseen footage.
    Keep checking out these links for updates and information about the future release date and where/how to purchase:

  5. charles bayer
    18 May 12
    2:23 pm

  6. Love the Fuel Tank TV Annual — exactly what we used to do when we were growing up – but in the paddocks & swamps at the back of Carrum, cheers C.

  7. Are you sure
    19 May 12
    2:45 am

  8. Fnd this hard to believe it was done in-house? Cmon Tim, credit where credits due?

  9. hallos
    19 May 12
    3:30 pm

  10. That was beautiful. Quality stuff! Well done!

  11. mumbrella
    20 May 12
    10:29 am

  12. Hi,

    Are you sure. Carsales tell me it was developed inhouse.

    Shockingly, not all clever and creative people work in agencies.

    Nicely shot, isn’t it?


    Tim – Mumbrella