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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
When a Facebook tattoo is a small price for social media fame
There are certain individuals for whom no social media challenge is too large (or opportunity to increase their SEO potential is too demeaning).
Julian Cole, social media strategist at The Population is one such individual.
If more than 500 people join the Julian Cole Facebook fanpage by the end of Friday, he’ll get a Facebook tattoo on his backside and put a video of the process on YouTube.
At the time of writing, the number stands at 300.
Dr Mumbo’s joined. Have you?
Friday 2.10pm update: The group’s just gone past 500, so it looks like the tattoo’s on…
September 17th, 2009 at 5:20 pm
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Comments
17 Sep 09
5:32 pm
lol – i don’t belong to Facebook, but i can RT
17 Sep 09
5:42 pm
Actually its 3pm tomorrow; the parlour’s been booked.
17 Sep 09
5:43 pm
Just to confirm – we have until 3pm tomorrow so get fanning!!!!
17 Sep 09
5:48 pm
I hope Julian doesn’t move his thumb any further to his left – the guy with his arse out might get nervous.
17 Sep 09
6:04 pm
self-promotion on social media doesn’t make you a social media professional, julian. maybe one day you’ll have some work people actually want to talk about, not just tattooing someone else’s logo on your arse in a desperate grab for attention.
17 Sep 09
6:11 pm
Hi ‘Just a thought’ just want to confirm that this was initiated by Julian’s colleagues and because he is such a legend he has agree to go along ‘for the ride’. From a professional perspective Julian is one of the brightest minds in the Australian advertising industry. This can be supported both by the esteem in which we (his colleagues) hold him and his amazing blog (http://adspace-pioneers.blogspot.com/) within which he shares just some of his ideas and examples of work.
17 Sep 09
6:38 pm
Worst.idea.ever. It was an office joke that may have got a little out of hand.
Facebook have assured me that I will be getting an advanced version of Facebook, if i get the tattoo.
17 Sep 09
7:54 pm
Never too late to reconsider, Julian. It’s bad enough having any brand tattooed on your ass, but what happens if Facebook turns into a MySpace and is no longer considered “cool”. You’ll never want to bare your behind again!
17 Sep 09
7:58 pm
Just a thought: get a sense of humor
17 Sep 09
8:06 pm
Having ‘MySpace’ written on your bum is actually quite amusing. Not as funny as a ‘W’ on each cheek to spell ‘WOW’ though.
18 Sep 09
3:13 am
He’s lucky he doesn’t work for Target…
18 Sep 09
8:47 am
Done. As of 8.47am there are now 453 fans….
18 Sep 09
9:43 am
All he’s asking for is 500? That’s setting the bar epically low.
18 Sep 09
10:06 am
Zac is fuming. Next week he’ll be promising to get a Twitter logo on his pecker if he gets to 1000 followers.
18 Sep 09
10:07 am
Love it. Good luck Julian, looks like ther eis no escape now – don’t forget the pictures
18 Sep 09
10:16 am
I say let’s say the bar a little higher. If we can get him to 5,000 by 3pm today, he has to get a portrait of my beautiful self instead of his arse, not just a crappy logo.
18 Sep 09
10:19 am
Lets say the tattoo costs about $300. 500 fans = 60 cents / fan. Sure, facebook ads might have got you for about 50 cents… but once youve paid for a click thats it… where as now you can walk into any meeting for the rest of your life and flash that bad boy. Great work Jules!… You’ll have the most socially connected ass of anybody i know.
18 Sep 09
10:57 am
Zac, make sure you leave enough space for Twitter on your shitter … there’s a follow-on campaign idea for you
18 Sep 09
10:59 am
Will we see status updates on your behind as well, Julian? I think this campaign is a slow burn…
18 Sep 09
11:51 am
somebody please think of the children!
18 Sep 09
11:55 am
The Bumbo Report
18 Sep 09
2:19 pm
I’m still smirking after reading @nathbush ‘s comment “Hey Jules if we get to 1,000 will you tattoo “poke me” next to it?”.. classic!!
18 Sep 09
2:22 pm
Fuck yeah, when did I pick up management?
18 Sep 09
2:40 pm
Will Jules’s bum now feature a ‘log out’ button? It could feature in an All Bran commercial…
18 Sep 09
2:57 pm
Julian, whilst you’re going to have a very sore arse, so will I when I do the 90k Sydney to Gong bike ride in November. In my efforts to raise funds for MS, I’ll wear a t-shirt with your new Facebook butt on the back. In return for your pain, if each of these 500 fans coughs up a donation, at least the pain will be worth it. For those that want to pledge go to http://register.gongride.org.au/?gwhiteoz
18 Sep 09
3:20 pm
Matt G – winning comment.
18 Sep 09
3:36 pm
How many fans would someone need to get ‘TINY URL’ tatooed on their manhood?
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