Year In Review: October – Qantas rebrand; Cuts at Yahoo!7; The rise of the introvert
2016 was another year of major change and transformation in the media and marketing world. Mumbrella provides a month-by-month recap of the most read and biggest stories that affected the industry.
If 2016 was the year in which diversity and gender equality (or lack of it) came to the fore in the media, marketing and advertising industries, then the opening of October exemplified this.
Nick Law and Sarah Barclay speaking at Advertising Week 2016
The month kicked off with Mumbrella revealing one of Australia’s most successful female creatives moved to the US to progress her career because nobody would promote her locally.
Sarah Barclay, creative director at JWT in the US, made the revelations at an Advertising Week New York panel curated by Mumbrella.
