Top Stories:
- Arianna Huffington: ‘Australia is fertile ground for our business model’
- Mass marketers are in a race to the bottom, warns Seth Godin
- Former Fairfax CEO: Gina Rinehart is the ‘logical owner’ of Fairfax
- Programmatic needs more transparency
- 18 Feet & Rising lands Nando’s Grocery work with new brand platform to roll out in Australia
- Colenso BBDO named ‘smartest’ creative agency by Warc
- TV ratings: Big Brother drops 150,000 viewers on third outing
- Australian ad market to grow just 0.1% this year predicts Carat
- Whybin\TBWA appoints Gary McCreadie and Wesley Hawes as ECDs
- Opinion: Has social media failed e-commerce?
- Credit Where It’s Due: Devondale – brave and bold marketing to build a brand
Latest creative:
Online betting company dials back Tom Waterhouse’s presence in new ad
Here’s what’s been happening overnight internationally:
AdWeek: Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You
“Great Odin’s Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here’s your chance to do so—and support a great cause.
The Saturday Night Live alum is asking fans to donate money to help kids who are battling childhood cancers. One lucky donor will get to spend an evening gaming with Ferrell in San Francisco, all of which will be livestreamed on Twitch.”
Mumbrella Asia: The thinking behind Ikea’s ‘Bookbook’ iPhone parody viral
“Ikea’s parody video of the iPhone to promote its 2015 catalogue for Singapore and Malaysia has been viewed by the equivalent of double Singapore’s population in the week since it was uploaded to YouTube on 3 September.
In this interview, the recently promoted head of strategy for the agency behind the film,James Sowden of BBH Asia-Pacific, talks to Mumbrella about the thinking that went into making the video as it approaches its 10 millionth view on YouTube, from the idea, to the distribution.”
The New York Times: Deezer Enters U.S. Market With High-Fidelity Music Service
“The streaming music market keeps getting more crowded.
On Wednesday, the French subscription service Deezer, which is available in 180 countries and says it has five million paying users, announced that it would come to the United States, with a high-fidelity version through a partnership with Sonos, the wireless speaker company.”
AdAge: Apple Hires Gap’s Number Two Marketer
“Apple’s latest hire has a background in fashion and ad agencies, as well as plenty of global expertise. Marcela Aguilar, senior global director-marketing communications at Gap, will be joining Apple as director-global marketing communications.
Ms. Aguilar will come on board just as the company is gearing up for the launch of its newest product, the Apple Watch, a wearable computing device. The watch is slated to go to market in early 2015.”
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