"Make sure you drop the clutch"
Japanese carmaker Nissan has launched an ad that shows off the pulling power of its Navara marque.
In the ad, a man driving a Nissan Navara helps out a group of army cadets by pulling their tank, which is having technical difficulties.
“The Nissan Navara is still Australia’s most powerful tradie,” the ad claims.
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The agency behind the ad was Whybin\TBWA\Melbourne.
Credits:
- Agency: Whybin\TBWA
- Executive Creative Director: Paul Reardon
- Senior Art Director: Mark Jones
- Senior Copywriter: Jarrod Lowe
- Group Account Director: Mike Napolitano
- Account Director: Matt Chiodo
- Producer: Karolina Bozajkovska
- Production House: Guilty
- Director: Tony Rogers
- Production House Producer: Jason Byrne
- Post Production: The Butchery
- Sound Production: Flagstaff
- Nissan Credentials:
- Executive General Manager – Marketing: Peter Clissold
- General Manager – Marketing: Cameron Cooper
- Cross Car Line Brand Manager: David Montgomery
- Brand Communication Specialist: Shalini Suri Goyal