ING Direct continues its anti-ATM fee campaign
Online bank ING Direct has continued its anti-ATM fee campaign with a 16-second spot comparing paying a fee to access an ATM to paying money to tweet
The ad compares paying a fee to access an ATM to paying money to tweet.
https://www.youtube.com/watch?v=14Nnfcr59LQ
Shortly after the campaign launched, the bank announced it had parted ways with Droga5, handing interim creative duties to Soap Creative.
The 30-second spot which launched the campaign last month was created by Droga 5, with Droga5 developing the campaign while Soap Creative created the ‘You wouldn’t pay $2 to send a tweet’ video as an evolution of the campaign.
The animation removes the punctuation from the second sentence.
Which makes the context of the next sentence that comes on screen change.
I read it the wrong the way the first time – and I was concentrating.
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