Australian academy of science signs with Bohdee Media for Chinese language video series
Chinese language content agency Bohdee Media has landed the Australian Academy of Science as a client in a deal that will see the company produce weekly videos covering everything from breakthroughs in health to advances in technology and space travel.
The announcement:
AUSTRALIAN ACADEMY OF SCIENCE SIGNS WITH BOHDEE MEDIA
Thursday, October 18, 2018 – New custom video house, Bohdee Media, today confirmed a 12-month partnership with the prestigious Australian Academy of Science. Under the agreement, Bohdee Media will produce weekly videos in collaboration with the Academy’s own communications team.The videos will cover everything from breakthroughs in health to advances in technology and space travel and will be distributed across a variety of social platforms.
Since becoming a social-first publisher a year ago, the Academy has attracted more than a million followers to its Facebook page.
Bohdee’s founder Adam Boland was part of the original Academy team that devised the social strategy.
“I’m very happy to be working with the Academy team again. Their commitment to accurate reporting of science has never been more important and I’m proud to have Bohdee Media associated with that mission,” said Adam.
Academy Chief Executive Anna-Maria Arabia says science communication will be bolstered by the partnership.
“Everyone wins when Australia’s leading scientists work with Australia’s leading producers to deliver trustworthy and engaging science content. The Academy of Science is thrilled to be working with Bohdee Media,” she said.The agreement will also see Bohdee Media produce Chinese content on behalf of the Academy for distribution across Weibo and WeChat. Bohdee has a division comprising of Chinese journalists dedicated to connecting western brands with Chinese audiences.
ABOUT BOHDEE MEDIA
Bohdee Media is a custom video house, jointly owned by former television producer Adam Boland and former Ten Network Chairman David Gordon. Bohdee’s team consists entirely of storytellers with a strong background in news.
From a Bohdee media release
