See, hear and now smell your favourite BINGE shows via new innovation from Thinkerbell
In a new sensory entertainment initiative from Thinkerbell, Aussies can see, hear and now smell their favourite BINGE original shows.
To accompany Aussies on the couch, Scene:Scents, a box set of candles, has been designed to complement every moment of a show.
“The Scene:Scents candles are a game changer for entertainment buffs, enhancing home viewing with scents that bring iconic TV moments to life,” said Fiona King, marketing director at BINGE.
“Fans are able to experience the hilariously meet-cute from Colin From Accounts in all its messy, funny glory, complete with vet smells and dog pee – yes, really!”
The Colin From Accounts candles feature the scent notes of ‘Aussie Suburbia’, ‘Eucalyptus’, ‘The Vet’s Office’, ‘A Bachelor’s Apartment’, ‘The Back Room Of A Brewery’, and even ‘Dog Pee’.
The candles have been delicately constructed with a range of scents as BINGE believes ‘every scene has a scent’. They have also been meticulously timed to release as BINGE-lovers watch, perfectly aligning the scenes and the scents.
Tom Wenborn, executive creative tinker at Thinkerbell, concluded: “Candles that smell like obscure things aren’t new. But candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun.
“While BINGE continues to raise the bar in entertainment quality, initiatives like Scene:Scents aim to revolutionise the way you experience watching.”
Fans can enter a competition via Binge’s Instagram to win a Scene:Scents candle collection.
It comes a week after the agency launched the second instalment of BINGE’s ‘I Saw It On BINGE’ brand platform.
Credits:
Client – BINGE
Creative – Thinkerbell
Candle production – First Flame
Packaging – Biaccident
Launch film – Hotel Bell
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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