A side hustle made me better at my real job
Eric Franken, copywriter at The Works, reveals how a little freelance job made him realise he knew less about advertising than he thought.
Ever had an ego-shattering realisation?
Joe Rogan, podcast host and MMA commentator, has. Years ago as a young taekwondo blackbelt he agreed to spar some kickboxers… which was a big mistake. See, taekwondo concentrates on kicking while kickboxing doesn’t suffer that limitation. Come fight time Rogan was hit by two things. First, an unstoppable flurry of fists and then a profound thought: despite specialising in one fighting discipline, he didn’t know much about fighting at all.
I can relate.
