Workshop to demystify new privacy laws
The Australian Association of National Advertisers (AANA), Media Federation of Australia (MFA) and Interactive Advertising Bureau (IAB) have invited marketers and agencies to attend a workshop on how to avoid dirty data ahead of changes to Privacy Law that come into affect on March 12.
The announcement:
Advertisers, agencies and publishers know that the clock is ticking with 13 new Australian Privacy Principles (APPs) coming into affect on 12 March 2014. Failure to comply with these APPs could give rise to penalties as great as $1.7 million.
The AANA, IAB Australia and MFA today announced they are collaborating to deliver a Privacy Workshop Avoiding Dirty Data on February 25th which will help demystify the new APPs, provide guidance on how to manage the reforms and address potential compliance gaps. The workshop will be free of charge to all AANA, IAB Australia and MFA members.
The Avoiding Dirty Data workshop will include a presentation from Mark Bamford, Partner at TressCox Lawyers, on the key changes, followed by a discussion and workshop of practical scenarios with a panel representing advertisers, publishers and media agencies.
According to Sunita Gloster, CEO of the AANA, the collaboration of the three Associations to deliver the workshop is a good way to address such an important industry issue.
“Each of our Associations has a different perspective on the changes reflecting our different membership, but all our members are impacted and we believe that addressing the issue collectively will help encourage a holistic view of the privacy issues that impact us all.” said Ms Gloster.
Key law changes addressed in the Avoiding Dirty Data workshop will include procedures for the collection, handling and disclosure of personal information; understanding the new requirements for an outward facing privacy policy; the impacts of the APPs on direct marketing; and cross border disclosure of personal information.
To register for the free Avoiding Dirty Data workshop please visit http://avoidingdirtydata.eventbrite.com.au
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