Advertising during State of Origin can drive brand memorability more than ever, says Cint

June 8, 2023 8:52

The State of Origin series is a key opportunity for brand advertising, as one of the most-watched sporting events in Australia, according to digital insights and research technology company, Cint.

Cint’s latest survey, conducted last month, found that 3% more Australians are planning to watch this year’s series (70%), compared to last year (67%).

Cint research found State of Origin advertising is a key opportunity for brand awareness

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.