Alt/shift/ wins Tinder Australia PR account pitch
Alt/shift/ has picked up Tinder’s Australian PR account, following a competitive pitch process.
The incumbent is Thrive PR who had worked with Tinder since 2021.
Alt/shift/ took to LinkedIn on Monday to announce the win.
“It’s a match between Tinder and alt/shift/ in Australia,” the post read.
“We’re thrilled to announce that after a competitive pitch process, we have been selected to manage Tinder’s public relations account in Australia.
“Tinder provided our agency with an exciting opportunity to unleash our creative ideas. Now, we can’t wait to put our strategy into place and leverage our behaviour change expertise to bring our ideas to life and shift the dial for the world’s leading app for meeting new people.”
Andie Crawford, managing director at the agency, shared the post, describing the win as a “massive team effort”.
“This was a big win for our team and I am so pumped,” she wrote.
Kirsty Dunn, director of communications at Tinder, also wrote on LinkedIn: “Very excited to build on the strong foundations already in place and take Tinder comms to the next level in Australia.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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