Australian Unity and The Royals target over 30s in latest campaign
The Royals and Australian Unity have released their first major campaign together.
The announcement:
First major campaign for well-being company Australian Unity from The Royals shows why Australian Unity health insurance is “Worth it!”
Coverage you don’t use. Value you can’t see. People hitting their 30s see health insurance a little differently. Australian Unity’s first major campaign for health insurance via The Royals, stares down questions of value by showing how health insurance is “Worth it” for the life you lead.
“Research indicates that many young adults perceive health insurance as unnecessary because they consider themselves healthy, ” – Australian Unity.
Australian Unity addresses the perceptions of value by introducing health insurance that is extremely useful, whether that’s for one-off occasions or the everyday. Essential Choice, in particular, is a cover tailored to young adults for whom health insurance can be a minefield. It has coverage this group is more likely to utilise, at a value that reflects their lifestyle.
Whether it’s living large ‘limboing’ at your bestie’s 30th, or finally winning a game of ping pong against dad – life is all about living it. That’s “Worth it” – The Royals’ campaign highlights the practicality of Australian Unity’s health insurance by connecting the moments where cover has your back to the benefits you’ll actually use.
Andrew Siwka, managing partner at The Royals said “whilst disappointed in being overlooked as the Ping Pong talent, the partnership with Australian Unity was off to a flying start.”
He added: “This work is just the first in a series of campaigns we are excited to roll out together.”
“Working with The Royals has certainly been Worth It! They have become natural partners during this process, helping us push boundaries of where we’ve been, to help reach an audience we’ve previously not tapped into,” remarked Zoe Djurovitch, Australian Unity – head of retail marketing.
Source: The Royals
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