April ad spend likely to decline 25 to 30%: SMI

The April ad spend market is on track to decline 25 to 30%, according to early figures from the Standard Media Index (SMI).

Despite the dramatic drop, SMI AUNZ managing director Jane Ractliffe said more dire predictions of a 50 to 60% plunge “will just not happen”.

In the past two weeks, media agencies have locked in $17m worth of ad spend, which Standard Media Index (SMI) says is a sign the impacts of COVID-19 on the market may not be as bleak as has been predicted.