Australian ad market to show ‘moderate, but positive’ 6.2% growth in 2022, says Seb Rennie

WPP’s investment arm, GroupM has delivered its global forecast for 2022, with the prediction that the Australian market will show growth of around 4-5% over the next five years, in line with France, Germany and the US.

The report is written by GroupM global VP of business intelligence, Brian Wieser, also forecasting that the US, China and the UK are set to continue to be the world’s “most important markets”, along with local advertising market growth of 6.2%  in 2022.

GroupM Australia chief investment officer, Seb Rennie, who returned to the position this year after three years in Canada, said that the market can reflect on a year of “incredibly positive growth” of 21.5%, as it comes to a close.