Bauer Media launches ‘Women To Love’ platform and content marketing division Story54

Bauer Media has announced a new storytelling division, Story54, and will launch a new women’s platform for those in creative fields, known as Women To Love, as part of its pledge to work towards a ‘Female Future’.

The German-owned publisher told advertisers this morning it would launch a series of new initiatives to focus its business on a future for women, including pop-up magazines and events which speak to new female audiences, and a ’10 million words’ initiative – a pledge to write 10m words across its brands to support female futures.