Dentsu’s iProspect unveils new approach and brand proposition
Dentsu’s performance offering iProspect has re-launched globally with a new brand proposition and new capabilities as it moves to become a digital-led ‘end-to-end’ media agency.
The overhaul will see iProspect evolve to offer performance-driven brand building at a global level, as it embraces its new ‘Brands Accelerated’ tagline, also unveiling a new logo and website.
The change follow 2020’s integration of specialist media agency and investment capabilities into iProspect’s Australian business when it was merged with Vizeum. That saw clients including William Grant & Sons, Ampol and Sonos brought under the iProspect umbrella.
