Budget Direct, Chemist Warehouse and Kimberly Clark join Lifeline’s ’30 Seconds to Save a Life’ campaign

Chemist Warehouse, Budget Direct and Kimberly Clark have joined Lifeline’s ‘You’ve Got 30 Seconds to Save a Life’ campaign, donating 30-second TV and radio spots to support the mental health service.

The campaign launched towards the end of April, with Woolworths, Westpac, Bunnings, Uncle Tobys, Vegemite, Officeworks, Old El Paso, Haagen Dazs, and Seven Network the initial brands on board.

Since then, media owners Tik Tok, Guardian Australia, Spotify, ARN, Nova, Bauer, Nine Network and Nine Radio have also joined the campaign, pledging 30-second spots or monetary donations.