Features

Campaign Review: A perfect 10/10 for Aldi, and disagreement over Australia Post’s ‘Dear Australia’

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Facebook’s Steve Coll and BWM Dentsu’s Jamie Mackay offer their views on Australia Post’s letter to Australia, Aldi bringing COVID-humour to advertising, and Drink Wise comparing isolation to feeling ‘benched’.

Zoe Wilkinson

June 4, 2020 11:09

Brand: Australia Post
Campaign: Dear Australia
Agency: The Monkeys
The verdict: Will the call to send letters really work?

Steve Coll, head of Facebook Creative Shop, says:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

2 COMMENTS

Dallas Dogger 4 Jun 20

My only issue is the helicopter in the ALDI ad. If you can’t fly a drone close to people, you cannot fly a copter that close!

User ID not verified.

@dallas dogger 11 Jun 20

yeah, you’re totally right.

this ad should strictly stick to real life rules, and not at all be a slightly exaggerated scenario for the purpose of making a brand message memorable.

User ID not verified.