Campaign Review: A split verdict on NRMA’s First Saturday, but did AAMI do any better?

It’s insurer vs insurer and a bit of humour on the side in this week’s Campaign Review, in which R/GA’s Jon Holloway and Mercerbell’s Vaughan Townsend offer their views on what AAMI says it Does and Doesn’t, whether NRMA is making homes safer on the first Saturday of the month, and Bonds discussing comfortable underwear for all in the locker room.

Zoe Wilkinson

August 26, 2020 3:15

Brand: NRMA Insurance
Campaign: First Saturday
Agency: CHE Proximity
The verdict: Tested by effectiveness

Jon Holloway, executive strategy director at R/GA, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

AAMI Bonds Campaign Review CHE Proximity Clemenger BBDO Melbourne Jon Holloway MercerBell NRMA Insurance Ogilvy Melbourne R/GA Vaughan Townsend

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