Ford Australia’s inclusion of individuals with disability acknowledges the value of diversity and inclusion
Author, presenter and consultant Lisa Cox shares her insights on why disability in advertising is about more than inclusion, it’s economic too.
Ford Australia’s efforts in promoting diversity and inclusion aren’t new. In fact, Ford is one of the leading names in elevating and promoting a diverse workforce strategy. When Ford Australia launched its latest ad campaign and invited me to feature in it (as a disability spokesperson) they acknowledged the value that marginalised members of society, like people with disabilities, can offer. It’s not only their on-screen value but the contributions to their social groups, to the places they work, and to the greater adventures that can be shared thanks to the work done by disability-aware manufacturers and service providers like Ford Australia.
Ford Australia had taken the initiative and reached out to me via Instagram. They invited me (and a group of other women) to be part of their social campaign for the Ford Ranger – which admittedly, at first, made no sense to me. I’ve been over 25% blind since my brain haemorrhage. Seriously, who gets a visually-impaired girl to star in a car ad?
