Opinion

Digital/social has become the Dollar Menu of the advertising world

Stop moaning about the lack of creativity and learn to see it

What does a strategic consulting director actually do? 1

Brand purpose is wishful seeing from marketers who want it to be true 9

Everyone’s a copywriter. Right? 43

Marketing managers need to start holding their PR agency accountable 8

No, Adele: Denial and obfuscation is not PR 101

Obsess over your brand conviction, not brand purpose 11

Plastic promises are promoting branding blues 1

Aldi’s lemon on a pear ad is more than just a catchy earworm 14

We’re like, collaborating, right?

Stop spending money on retention and start focussing on acquisition 8

Data privacy is a short-term distraction from the bigger problem of short-termism

My new life as a product owner… of a baby 5

Influencer marketing is just marketing 4

Propaganda reality check: The ‘AI’ phone call and Google Duplex mania 8

Considering the creative buyout

Loyalty schemes have nothing to do with true loyalty 3

The key ingredients for a viral LinkedIn post? A fuel pump, dodgy data and NSW Police 1

What modern marketers can learn from JWT’s long lost 1974 strategic planning bible 11

Hollywood’s stupidest franchise is one marketers should take seriously 3

The little guy is being screwed along every part of the ad production line 5

Where do brands go in a crisis? To print, of course 3

To prove its worth, programmatic must embrace blockchain 1

‘A time of anxiety’: The depressing new reality for local journalists in conflict zones

Budget night doesn’t have to be a nightmare for PRs and journos 2

Want your business to act ethically? Ask your media team, not just your lawyers

Diversity is a missing strategic gap in marketing, not just a rights issue

News outlets air grievances and Facebook plays the underdog in ACCC inquiry

What the death of the phone pitch means for the PR industry 4

When the magic of creativity finally dries up, will the consultants save us?

Influencers are ‘bloody influential’, despite what the media gatekeepers say 7

Profiling isn’t an annoyance, it’s a way to get customers instantly on board 1

It’s time to revive the age of the mentor 2

What influencer marketing can learn from traditional advertising 5

In order to succeed, agencies need to realise the value of freelancers 7

In defence of entering awards 2

Content marketing through the eyes of a five-year-old 1

The best mobile advertising ‘makes newspaper ads look like Neanderthal carvings’ 3

Faulty products and $450 fees have become the norm for brands 5

The politics behind the competitive neutrality inquiry into ABC and SBS 5

Unboxing posts don’t need to stop – if they work, keep doing them 7

How many women does it take to change a Nike?

Mumbrella Awards shortlist – and why we’ll miss the missing agencies 6

To leave or not to leave: the CEO’s crisis comms dilemma 1

Advertising needs to stop behaving like it’s still the hottest job in town 25

You’ve been measuring your display click through rate wrong 4

Soft terms like ‘open’ and ‘sharing’ don’t tell the true story of your data

It’s time to put the accountability back in account management

Why I changed my job title from digital strategist to creative strategist 2

Automotive is still suffering from a huge expectation gap 2

The internet is designed for corporations, not people 4

The price of honesty? For Ford Australia, $10 million 6

I used a bot to grow my partner’s Instagram account 1

In the debate about Australian content on TV, we need to look further than the ABC 3

Those endless influencer unboxing posts need to stop 21

An open letter to the South Australian ad industry 34

Facebook – a drug advertisers might be ready to go cold turkey on?

The time Mumbrella accidentally funded Breitbart 29

DAB radio was the future… until live streaming and podcasts arrived

Daigou are short-changing Australian brands of long-term success in China

Brands need to learn to accept the negative with the positive 4

Will one staff training session really help Starbucks get through its racism PR crisis? 4

Sponsorship teaches marketers the value of long term investment, if they’ll let it

Kelly O’Dwyer’s Insiders appearance was textbook bad media training 6

Replacing Sorrell means figuring out the purpose of an agency holding company 1

Only got 6 seconds for your ad? Then take some tips from Alfred Hitchcock 5

The death of the salesperson is the missing piece of the ROI puzzle 1

Amazon’s low-key launch wasn’t as monumental as the op eds had us believe – or was it? 1

Blockchain is set to alter the future of publishing 1

Class action against Facebook over facial recognition could pave the way for further lawsuits

Human error is the hidden ghost in the programmatic machine

Jamie Oliver’s #AdEnough campaign still matters 12,000 miles away 5

Where did all of Australia’s technology journalists go? Hint: mostly into public relations 11

After Sorrell’s departure, adland truly is no country for old men 26

Advertisers should always remember the power of optimism 2

Unlockd vs Google: What is Google really afraid of? 6

Qantas and Rugby Australia were wrong to try to gag Israel Folau 76

Social is the default advertising strategy for those who know nothing about advertising 17

Why JD Wetherspoons is right to pull the plug on social 5

From ‘opening the kimono’ to ‘incentivizing’, the war against corporate buzzwords rages on 7

Your future starts meh: Education marketing is failing to keep up with the times 4

Worried about the GDPR? Here’s (almost) everything you need to know 4

Media agencies have become commoditised shades of vanilla 10

Stop justifying why no one’s looking at your ads 14

An open letter from one PR industry intern to another 7

Agencies need to learn to market themselves during the pitch process 1

Sorrell’s consolidation may have been a disaster, but the industry is empty at the top without him 1