Opinion

Advertising is like comedy: The worst laugh is from the back of the room 2

How many strategic departments does it take to make a Beatles album cover? 17

How Westinghouse failed to understand customer segmentation 7

War of words: why journalists need to understand grammar to write accurately about violence 14

US federal judge rules Trump’s Twitter account is a public forum 2

How community managers can weather the fake news wave 2

The marketing supply chain has lost its integrity 2

A new levy on digital giants like Google, Facebook and eBay is a step towards a fairer way of taxing 2

Solo: A Marketing Disaster Story 50

A right Royal PR success: a lesson for big business from Harry’s wedding 3

Advertisers should stop funding Facebook and start funding real journalism 8

Why fake news is anything but new 1

When agile marketing is not Agile Marketing 1

The banks’ leaders should take a leaf out of James Comey’s book 1

Innovation isn’t only for unicorns, it’s for the rest of us donkeys too

Voice control: why AI must resist our bad habit of stereotyping human speech

The public prefer an interesting lie to a dull truth 2

No, tracking and surveillance are not an essential part of digital advertising 12

To the PR industry: It’s time to stop blowing your own trumpet 1

It’s time to rethink lazy male stereotypes in advertising 3

Tom Wolfe elevated journalism into enduring literature 1

A very honest guide to coming up with ideas, featuring David Hume 3

AI can book a restaurant or a hair appointment, but don’t expect a full conversation

Zero-based budgeting is being mismanaged by advertisers 1

How a product’s adjectives influence our experience of it 1

GDPR – Let’s all calm down a bit, shall we? 1

Facebook’s blockchain experiment is positive for the industry

A framework for finding the truth on Twitter

ACCC Digital platforms inquiry: Audiences are boycotting mainstream news media 4

Finkel: overcoming our mistrust of robots in our homes and workplaces

Pro bono campaigns don’t work 3

Advertisers are using bloggers’ faces without their consent 1

Brands must stop choosing library music based on price and convenience 4

Deputy PM Michael McCormack underestimates the power of headlines 1

The future is the place to be, if you’re a bullshit artist 9

Digital/social has become the Dollar Menu of the advertising world

Stop moaning about the lack of creativity and learn to see it

What does a strategic consulting director actually do? 1

Brand purpose is wishful seeing from marketers who want it to be true 9

Everyone’s a copywriter. Right? 43

Marketing managers need to start holding their PR agency accountable 8

No, Adele: Denial and obfuscation is not PR 101

Obsess over your brand conviction, not brand purpose 11

Plastic promises are promoting branding blues 1

Aldi’s lemon on a pear ad is more than just a catchy earworm 14

We’re like, collaborating, right?

Stop spending money on retention and start focussing on acquisition 8

Data privacy is a short-term distraction from the bigger problem of short-termism

My new life as a product owner… of a baby 5

Influencer marketing is just marketing 4

Propaganda reality check: The ‘AI’ phone call and Google Duplex mania 8

Considering the creative buyout

Loyalty schemes have nothing to do with true loyalty 3

The key ingredients for a viral LinkedIn post? A fuel pump, dodgy data and NSW Police 1

What modern marketers can learn from JWT’s long lost 1974 strategic planning bible 11

Hollywood’s stupidest franchise is one marketers should take seriously 3

The little guy is being screwed along every part of the ad production line 5

Where do brands go in a crisis? To print, of course 3

To prove its worth, programmatic must embrace blockchain 1

‘A time of anxiety’: The depressing new reality for local journalists in conflict zones

Budget night doesn’t have to be a nightmare for PRs and journos 2

Want your business to act ethically? Ask your media team, not just your lawyers

Diversity is a missing strategic gap in marketing, not just a rights issue

News outlets air grievances and Facebook plays the underdog in ACCC inquiry

What the death of the phone pitch means for the PR industry 4

When the magic of creativity finally dries up, will the consultants save us?

Influencers are ‘bloody influential’, despite what the media gatekeepers say 7

Profiling isn’t an annoyance, it’s a way to get customers instantly on board 1

It’s time to revive the age of the mentor 2

What influencer marketing can learn from traditional advertising 5

In order to succeed, agencies need to realise the value of freelancers 7

In defence of entering awards 2

Content marketing through the eyes of a five-year-old 1

The best mobile advertising ‘makes newspaper ads look like Neanderthal carvings’ 3

Faulty products and $450 fees have become the norm for brands 5

The politics behind the competitive neutrality inquiry into ABC and SBS 5

Unboxing posts don’t need to stop – if they work, keep doing them 7

How many women does it take to change a Nike?

Mumbrella Awards shortlist – and why we’ll miss the missing agencies 6

To leave or not to leave: the CEO’s crisis comms dilemma 1

Advertising needs to stop behaving like it’s still the hottest job in town 25

You’ve been measuring your display click through rate wrong 4

Soft terms like ‘open’ and ‘sharing’ don’t tell the true story of your data

It’s time to put the accountability back in account management

Why I changed my job title from digital strategist to creative strategist 2

Automotive is still suffering from a huge expectation gap 2

The internet is designed for corporations, not people 4

The price of honesty? For Ford Australia, $10 million 6