CommsCon: ‘There’s no textbook for handling a crisis.’ What to do when the boss is compromised by a scandal
Cato & Clive Partners are fans of the old boxing adage: “Everybody has a plan until they get punched in the face.”
As crisis communications experts, Sue Cato and Clive Mathieson know all too well the need for a solid, punch-proof crisis plan.
The pair took the stage on Wednesday morning at Mumbrella CommsCon in Sydney, where they presented a hypothetical scenario that had the well-worn beats of a situation they’d helped mop up numerous times before.
