Compare the Market appoints Christopher Catchpoole as CMO, and notes the meerkats aren’t going anywhere
Christopher Catchpoole has been appointed as chief marketing officer of Compare the Market, officially taking over the role following the departure of Jenny Williams in June last year.
Catchpoole was previously the general manager of digital for the financial comparison business, and stepped up as acting CMO following Williams’ departure.
Catchpoole was initially the general manager of digital at Compare the Market
Speaking to Mumbrella, Catchpoole said that he could not be happier taking on such a loved brand.
The meerkats used to be actively working against Compare The Market, but now they’re promoting them. We deserve answers on how this transpired.
Chris is right to celebrate the fact he’s inheriting some strong brand assets, but it should be more than a small worry that they’re not linking to the service benefit. If they don’t do that, then what? Particularly after what must be tens of millions in advertising support.
It’s one thing for advertising to be ‘hotly anticipated’ by the audience (which feels like a bit of shark jumping to me) but I think Chris would be well advised to create advertising where the results are hotly anticipated by the CFO.
One of the hardest working, smartest guys I’ve had the pleasure of working with. Congrats Chris on the appointment