‘Crappy shows don’t work anymore’: Ten content boss
Ten’s chief content officer Beverley McGarvey has promised a strong line-up of domestic entertainment programs over the coming 12 months as the network faces a summer without any major sporting codes.
The network was disappointed to lose the Big Bash Cricket, she said, but will fill the programming hole with “a full domestic entertainment schedule [for] 50 weeks a year”. She also noted Ten had learned “crappy shows don’t really work anymore”.
McGarvey: We were very disappointed with how the cricket played out at the time
McGarvey’s comments formed part of an Advertising Week panel, and came ahead of speculation in News Corp papers today that Ten’s new owner, CBS, is looking to axe a number of the network’s programs.
Love Island?
She obviously hasn’t seen Street Smart
One may argue that Ten’s audience never deserved crappy shows in the first place.
Good luck with the MCN split – you will need it now!
She *IS* aware that they’ve just given Kyle Sandilands a show, right?
Does that mean the old shows were crappy and they knew it and wouldn’t recognize that and the new shows are also not crappy like the old ones used to be but weren’t, so they are also crappy?
” the real trend is that… crappy shows don’t really work anymore.”
It’s analysis like that that explains why she’s worth the big bucks.
How about a revival of Everybody Dance Now and The Shire, two of the worst shows to ever grace Australian television, both on Ms McGarvey’s watch?
lol- Define “crappy show”. I have a feeling the readers will share a very different view to you…
So can we just stick with Simpsons re-runs from 7pm onwards?
extraordinary
Viewers are no doubt more discriminating. With more choices for their time than ever before, they’re more than ever likely to not watch things they don’t value fairly highly.
Advertisers are similarly now able to easily target smaller audience segments than ever before. Irrespective of how many people are watching a show, an advertiser only wishes to buy the eyeballs of those likely to buy their product.
Combined, these factors are drawing us into an era when expensive popularist spectacles are increasingly of lower value than lower cost niche programming.
Should purchase rights to Dr. Blake mysteries from ABC