Europcar, Snapchat and ANZ top April brand movers rankings

Kalila Welch

May 16, 2023 9:22

French car rental company, Europcar, has topped YouGov’s ‘Biggest Brand Movers’ list for April, having achieved the most statistically significant month-on-month growth in consumer perceptions compared to March.

The car rental company made gains in eight out of 13 YouGov BrandIndex metrics, across the media and communication category (ad awareness, word of mouth exposure, buzz), brand perception category (general impression, customer satisfaction) and purchase funnel category (consideration, purchase intent, current customer).

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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