Eyes restructures sales and marketing teams
Eye has restructured its sales and marketing teams, the core focus of which is provide the market with a single point of contact for all of the out of home company’s divisions.
The announcement:
SYDNEY – Leading Out-of-Home media company EYE announces a significant change to its sales and marketing team structure today. The new approach will see EYE unify its sales team across its product portfolio of Eye Fly (airport media), Eye Shop (shopping centre media), Eye Drive (roadside billboards) and Eye Study (university media), providing the market with one single point of contact.
The new approach, which commences Monday, August 1, will build on the sales team’s already strong knowledge base to create truly integrated Out-of-Home media solutions for clients. The structure will see the appointment of Ben Wagner to NSW Sales Director, who will report to the newly created role of General Manager – Sales, Australia and New Zealand. Rachel Page will continue in the position of Victorian Sales Director.
As a result of the changes, the marketing team headed up by Leonie Collins – General Manager – Marketing, ANZ and Group has incorporated a dedicated Category & Product team. The new team will work closely with sales to develop targeted media opportunities and products across the EYE portfolio to better service clients’ needs and meet their marketing objectives. Ben Cook has been appointed to the role of Group Category & Product Manager to lead this team and will be responsible for working closely with the Ten Connect team at Network Ten to develop cross platform opportunities for the market. The changes to Marketing follow on from the appointment of Alastair Bannerman to the role of Global Marketing Director earlier this year.
Mike Tyquin – CEO, Australia and New Zealand commented: “Over the last 18 months the media landscape has continued to evolve and has become increasingly fragmented. In addition to this, the EYE business has seen enormous growth, most recently adding 100% of the Westfield carparks advertising signage, the internal and external advertising signage of Melbourne Airport, and over the next couple of weeks we will announce more major developments to our product offering.”
“While the silo approach has served us well over the last few years, the changes to the structure are essential to support the ongoing growth of EYE and for the business to continue to evolve. By moving to the new structure we retain all of our well developed product expertise and specialisation, but will be able to present this more simply to our clients and therefore use our portfolio to create better client centric Out-of-Home solutions.”
