Fed Square gamified as part of Seagull TV launch
Melbourne’s Fed Square has transformed its big screen into an interactive beachball game as part of its new digital channel, Seagull TV.
The announcement:
The big screen at Fed Square has been turned into an interactive beachball game for anyone to play, as a part of Fed Square’s new digital channel called Seagull TV.
Seagull TV is a suite of innovative, seagull-themed digital content created in partnership with experiential agency Spatial Sauce to enhance programming across Fed Square’s digital façade and virtual assets. Seagull TV broadcasts Seagull Sessions, video clips of songs performed by seagulls, Live Reflections, a portal that lets people experience life as a seagull lounging by a pool and Beachball Bonanza, a challenge where players in Fed Square need to keep virtual beachballs from touching the ground by moving or jumping.
“What’s different about Seagull TV is that it’s 100% live and contextual. It changes and reacts to what’s happening in Fed Square, such as what people are doing, time of day, weather conditions and current events. It’s a living and breathing virtual world that’s as exciting and diverse as Fed Square,” said Deniz Nalbantoglu, Spatial Sauce Managing Director & ECD.
As part of Fed Square’s strategic imperatives for 2022, the business is prioritising unique programming to curate the visitor experience at Fed Square, entertain and captivate audiences to spend more time in Melbourne’s CBD. Since launching on Fed Square’s big screen in January 2022, Seagull TV has captured the attention of visitors and added a touch of joy, music and movement to the city. Over 30 people are stopping and playing each game of Beachball Bonanza by working together, jumping and having fun to keep virtual beachballs in the air.
“We program a ‘TV guide’ full of entertaining, educational and meaningful content to build upon Fed Square’s reputation as a destination for screening major sporting events. During the height of the pandemic, we knew we wanted to take it one step further and introduce games to Fed Square to create lighthearted activities that the community could do together,” said Suzana Bishop, Fed Square Chief Experience Officer.
“The seagull theme is inspired by Fed Square’s mascots who are two seagulls, Fred and Fifi. Celebrating the urban wildlife that call Fed Square home in our brand and creative content is another way we consider ourselves anything but Square,” mentioned Bishop.
Continuing to creatively evolve the content and its reach, Fed Square’s seagull boy-band GULL5 have today launched their hit song “Relationchip” to YouTube. “Relationchip” is a K-pop inspired love song from GULL5 to the seagulls they adore but also to Melbourne, the city that has made their romance take flight.
Wingo Starr, the lead seagull of GULL5, encouraged fans to check out the new single online or at Fed Square.
“We wrote this song for all the lovers out there enjoying a bucket of chips together. Treat your crush to a flapping good time at Fed Square, check out GULL5 on the big screen, tune into “Relationchip” and you’ll both be flying high over the city,” squawked Wingo Starr.
Source: Fed Square media release
