News

FSM show off Rusty, with animated 3D skills

Sydney based post production company FSM have launched a short animation titled Rusty in an effort to showcase their growing skills in animated 3D.

Rusty from FSM on Vimeo.

Rusty is self-funded film and reminiscent of Pixar’s lamp, Luxo.  Rusty is a robot who lives in a warehouse, Rusty by name, rusty nature – his 1900’s industrial revolution look is suitably aged by flaking paint and rust which were given detail by Z-brush.

All plates for the light-hearted film were shot with the Canon 5D on location at Cockatoo Island, capturing colour and raw details with a range of lenses.

The film was directed by Andreas Wanda, animator Andy Sutton.

In a statement, FSM managing director Rick Schweikert said, “We wanted Rusty to showcase one of the many styles of animation we can produce utilising our upgraded technology combined with the talent of our expanded team.

“We also want to demonstrate to creatives that animation in all its forms is a legitimate and imaginative way of making a commercial with significant cost saving opportunities for clients.”

“We’ve created 3D animated spots in the past, like Panadol Dragon, Diet Coke Marionettes and Nestle Bear, but Rusty gave us the chance to unleash our own creativity from concept through to finish.”

See FSM.com.au for more.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.