Google Analytics 4: A summary of what brands and marketers need to know
Google Analytics 4 (GA4) will replace Universal Analytics from July 1, 2023 – all things being equal, this isn’t very far away. Chessy Collins gives her tips on how businesses can prepare.
The world is abuzz with articles about the new version of one of our favourite analytics tools. In brief, Google is set to take the next step in enhancing data and analytics, with Google Analytics 4 soon to replace Universal Analytics entirely. It was initially released in Beta form in 2019, and is a completely new version of the platform, representing a more advanced and event-driven data model.
Google Analytics 4 (GA4) will replace Universal Analytics from July 1, 2023 – all things being equal, this isn’t very far away. While Universal Analytics reports will remain accessible for a while after this date, new data will only flow into Google Analytics 4 properties, and the recommendation is to set up GA4 for at least a year’s worth of tracking to be in place before the changeover.
Let’s take a step back and look at what Google Analytics 4 means for businesses.
